Provide customers with a fully functional Message Board integrated into the Outdoors Direct Base Site.  Using Outdoors Direct's integrated customer management, a single customer login works with all Outdoors Direct components, this means that you don't have a seperate message board with it's own user login.  Multiple logins and registrations are a deterent to customers who may be willing to divulge personal information, gaining access to customer information is important to all service oriented businesses.

Message Boards are a great tool for building an interactive relationship with your customers either prior to or after a purchase.  Properly managed this tool becomes a key component in maintaining a long-term relationship with customers.