What is an outdoor experience?  Contrary to the obvious it doesn't mean something that only happens out-of-doors; outdoor experiences, whether real or virtual, bond a consumer to a product, activity, or sport.  Experiences may be a simple online presence, an event, or a fully integrated multi-faceted strategy maximizing all aspects of the virtual and real worlds.

Market trends indicate continued growth in action sports and outdoor related activities from bass fishing to freestyle motocross, from timber sports to endurance orienteering.  With this growth comes increased exposure in all media formats including television, radio, print, and the Internet.  Networks devoted to sports and outdoor activities such as ESPN, VS, Golf Channel, and NASCAR XM satellite radio have emerged as successful outlets to satisfy growing demand.  This increase in exposure has led to increased spending from advertisers, sponsors, and companies and individuals who are creating and organizing events.